Hello! I’m Susan Baughman, and I help “planet-friendly” businesses create branding, marketing collateral and websites that attract attention from their target markets.
What does planet-friendly mean? It can cover a wide range of environmentally-conscious things a company can do – from planting a tree with every purchase, to saving the honey bees, or anything in between.
If your business has a desire to have a positive impact on the planet or environment (through what you directly do, or projects you contribute to), I think we’ll get along very well together. 🙂
A little background on me
For over 20 years, I’ve worked for Condé Nast creating high-performing marketing campaigns for these magazines: Vogue, Bon Appétit, Self, Condé Nast Traveler, Teen Vogue, Vanity Fair, Glamour, Allure and others.
For those magazines’ campaigns, I specialized in creating graphics that promote subscriptions directly to consumers: email campaigns, ROS units, order page headers, landing pages, social media ads, partner events, print campaigns… whatever was needed to capture and keep the attention of the market.
And while working for those magazines has always been an exciting challenge, today my focus is squarely on businesses that can make a meaningful, positive impact on the world.
What I can do for your business
If you need assistance creating a marketing message (or marketing materials) that lead to conversion (signups, purchases, brand awareness, etc.), I can help.
My particular specialty is finding creative ways to make people take action through marketing materials that are attractive and effective at the same time. I’ve created campaigns that have increased conversions over 50% (it’s part design, and part science, and it’s one of my favorite things about this line of work).
What I can do for you specifically falls into 4 categories:
1. Logos: whether brand new or “refreshes”
2. Branding: creating a style guide of colors, fonts, and design elements to be used on your print and digital materials
3. Marketing Collateral: includes print, online: units for social media
4. Website Design: that incorporates branding elements
How to get in touch
If you’d like to talk to find out how I can help your business with whatever’s most important right now, or to learn more about what I do and what the process is like, please get in touch with me today.
Cell or text: 917-837-9497
I look forward to getting to know you and your business – and discovering how I can help. 🙂